Rachael's Handmade Designs

Hi All, While it's always good to be tailored to the upcoming and current events with re: to your shop, there is some dispute in my mind about the effectiveness of marketing per holidays. What I mean to say is that if you spend your money buying tools and supplies, not to mention investing your time and effort, to buld a specific project centered around a specific holiday and u get it all finished, and then...it doesn't sell. What then? From a manager's or buyer for a company's perspective, if you purchase items for your store and they don't sell, you're stuck with storing it for another year, then possibly discounting is as "last year's items" because you'll be wanting to create new items by the time the holiday rolls around again. So why should this be any different from our stores, as crafters? Yes, you want to be current with what's happening in the season, but I do not feel that it is imperative to be specific with creating your ite...

Hi All, I am proud to announce that Rachael's Handmade Designs will be hosting a booth at this year's Magnolia SummerFest in Seattle, Washington! I invite you to join us at the fair for hotdogs, a sno cone, music and of course, great shopping. Rachael's Handmade Designs will be debuting fab new designs just in time for the "Back to School" rush, as well as sharing some *awesome* deals on other great products! Don't forget! When you follow Rachael's Handmade Designs on facebook, you can collect your 10% off ! Follow  here !! The Magnolia Summerfest and Art Show has been a part of our community, in one form or another, for over 55 years. The parade has had a run of over 30 consecutive years. It's basically a community get together attended by many of the 20,000 + Magnolia residents, an many more from the surrounding communities. The festival includes: Juried Art Show Children's Art Show Affordable Art Fine Art Vendors Craft Vendors An Outdo...

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Hi All, Well for everyone who *knows* how great Copic Markers are, you can go ahead and say the dreaded "I told you so!" cuz, yes, after I bought my first Copic Markers and used them recently, I fell in love!!! They are truly *wonderful*. A bit on the expensive side, however. But I suppose, when you're purchasing pro items, you pay for the quality.  My art shop doesn't offer sets of these Copic Markers (Sketch) so instead, I just purchased individually. Below are the colors I picked up. And here was my first simple project. I'm still trying to figure out how they work. I've got the monocolor blending down (see the "Dad" banner, the red star behind it and the green behind that) but I'm still challenged with how to blend two close colors together. Any suggestions?

Hi All, Like many of you, my shop has been hurting lately. :(Summer is a hard time to weather for small business owners of some trades. It's important to understand that there are seasons for shopping - or at least, I keep telling myself this!  I have been doing research on how to compensate for the challenging summer months; indeed, how to turn it into something useful to further my shop and encourage growth.  I don't usually read the Etsy blog, but I'm kind of feeling blocked, so I decided to. I came across an article that helped me to understand more merchandising approaches. BUNDLES! We all agree that having varied price points in your shop helps to appeal to a wider range of buyers, right? In the retail culture, I was often taught that it's the number of transactions you have in a day, and the size of those transactions. The magic number was three! So, think about it. By offering a bundle, you not only offer the buyer the items that they were looking for...

Hello All, Let me preface this post by saying that the FABG selling technique is not my original idea. When I was in commission sales I read a selling book that saved my life (and my paycheck) by Harry J. Friedman called "No Thanks, I'm Just Looking". While not the most well written book, Friedman does a great job of explaining how his years in the industry have helped him to form his professional retail sales techniques and turn shoppers into buyers. I recommend you pick this book up! It has saved my bacon many many times!! So, What *is* FABG? FABG stands for Feature, Advantage, Benefit, Grabber. Any item can be FABG'ed. Features - features are parts of the piece. Either a part of the piece or a characteristic of the piece. Often times this is the size, color, texture, materials used, etc. Advantages - this is tied directly to the features of the item. An advantage is what the customer will gain from the feature. Friedman uses the phrase "which means...

Hi All, Well, the Father's Day show was pretty slow. I don't think it helped that the weather was overcast, but people just were not out-and-about, either. I also forgot a large chunk of my jewelry, which is just as well because for the size of my table, and merchandizing until I get another, the amount of piece I had were perfect. I also made some changes from last show. I made an obnoxiously colored card sign, and brought the cards out to the corner of the table where people have to look at them. They *did* get more views, and a lot of compliments. :D I've also made some changes in my merchanidizing; I got the ideas from some vendors I saw when I did the UW Street Fair. If you've read my post about the street fair I did in May, you know how I feel about large street fairs now. (Probably one of the only bonuses of doing a large street fair is seeing how other people market and merchandize their items - it really helped me!) Anyways, I was able to find some wire sta...