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How To Effectively Sell: Part III - FABG!

Hello All, Let me preface this post by saying that the FABG selling technique is not my original idea. When I was in commission sales I read a selling book that saved my life (and my paycheck) by Harry J. Friedman called "No Thanks, I'm Just Looking". While not the most well written book, Friedman does a great job of explaining how his years in the industry have helped him to form his professional retail sales techniques and turn shoppers into buyers. I recommend you pick this book up! It has saved my bacon many many times!! So, What *is* FABG? FABG stands for Feature, Advantage, Benefit, Grabber. Any item can be FABG'ed. Features - features are parts of the piece. Either a part of the piece or a characteristic of the piece. Often times this is the size, color, texture, materials used, etc. Advantages - this is tied directly to the features of the item. An advantage is what the customer will gain from the feature. Friedman uses the phrase "which means&q
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Blog Candy Contest - CLOSED

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Hi All, - If you're here for the Bombshell Blog Hop, click HERE - I'm having a blog candy contest. Originally I was going to have it when I hit 150 followers on my FB, but I'm changing the rules a little bit. Follow this blog to win! See below for details on requirements. Prize includes: Loads of printed papers (holiday included) Wood mounted "couples" rubber stamp Krafty Stamper unmounted rubber stamp two packs of hawaiian slippa embelishmentsts three fruit-themed clear acrylic mounting stamps 1 Fourth of July clear acrylic mounting stamp an acrylic blog for stamping a pair of pink beaded earrings a pale blue rose ring on an adjustable base Sassafrass Lass fruit felties Auntie's Hawaiian Stickers Hawaiian slippas round stickers Auntie's Hawaiian Stickers Hawiian theme round stickers Love round stickers Double-sided mounting foam Tickled Pink Lolita unmounted stamp V15 Mallow Copic Sketch Marker V12 Pale Lilac Copic Sketch Marker
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Artists Collective: #4 - Robert Norman Ross

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One of my earliest memories during my childhood was watching Bob Ross as a family with my parents and brother in the evenings on PBS. Bob's calm voice seemed to put me into a trance and with just a few simple strokes, Bob had created a beautiful pieces of work that now are highly valued and sought after by collectors around the world. Bob Ross is probably one of the most influential creators in my artists collective and I still find myself just as entranced and captivated by Bob's creations on the canvas today as I was when I was growing up. Its not hard to see why The Joy of Painting has had such an enduring impact on society. (It still plays on PBS and there are millions of videos on youtube!) Bob Ross is even widely considered the grandfather of ASMR ! (Do you get the tingles? Find my favorite ASMR youtubers HERE and HERE .) One thing I found out while writing this article was that Bob Ross was once compared to Fred Rogers, which in and of itself should be considered a
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