I have taken a few momments to evaluate my shop today. This is something that I like to do mid-month. It helps to keep me on track and identify what my goals are and how to go about them.
The following questions I actually type up, print out and spend about a half an hour during my day thinking about. I file the finished "Monday Mid-Month Meeting Minutes" in my sales binder.
What can you do now to finish your month strong?
What are your goals and objectives for the coming month?
Start with the end in mind - work backwards and break your goal into attainable steps. What will you do?
Discern skills and tools necessary to obtain your goals.
Mehtods for tracking your progress.
Have a support partner - who can you talk to and bounce ideas off of re: small business and your goals?
Establish a 30/60/90 day game plan.
Also, YTD (Year-To-Date Sales) can be helpful. If you track your sales with the date and amount of dollars, this can help you with what to expect for the next …
As the outside gal, creativity is your strong point. Sometimes, tho, we all run into a brick wall. One way to battle this is to clear the cobwebs from your work space. It really gives you a fresh start. (Personally I find that it's difficult for me to create when my space it too messy or too clean. I like it *just right* I like to see what I have and what I can work with.)
I also feel that going through your supplies every now and again when you feel blocked can really be beneficial. This is where the "Inside Gal" can come in handy. Clear off your design table. What do you have? Take inventory of your supplies. (Jot down price if you have it available.) What do you use on a constant basis? What have you *not* used in the last six months? Generally if you don't use it in six months, you won't ever use it. (Side note: this works for just about everything you own - wardrobe, personal effects, books, etc.) So? Sell what you don't use! Recently I sold a M…
The Outside Gal has a lot to offer. This position is responsible for a number of different things, such as procuring new jobs, making sales, schmoozing with customers or future customers, and being creative. Usually this person will be the creative driving force behind the company.
Keep a binder or a sketch journal of ideas. Take it with you wherever you go - you never know when inspiration is going to hit. I also like to keep a point and shoot camera on me as well, if I can manage it.
1. Make some mock ups of your product and have a protective but nice presentation for it. Figure your total cost and profit on these items. Would you be willing and able to produce tripples or sets of these, if asked to?
2. Decide on the types of established businesses and locations you think you'd like to do business with. Do some research on these companies. Who is the owner? What is the background information for this company? Get a telephone number and address.
To every successful business structure there is a pattern: an inside gal and and outside gal. That is, there is someone who handles the books and money aspect of things, and someone who creates as well as goes and actively seeks customers, business opportunities, and generally schmoozes with possible future customers, thereby creating the driving outside force of sales. Often times, as a small business owner, we find ourselves having to juggle these two hats, and most of the time having to stack them on top of each other.
First things first, organization is KEY! Set up a seperate folder system or drive on you computer specifically for your business. Procure Microsoft Office Excel; and a tabbed and labeled binder.
In this binder you should keep the following:
1. Any formation documents for your company - if you are large enough to have formed your business with the state, you will have these. Even if you are just a D/B/A, you should consider drafting these…
I hope you all had a safe and wonderufl fourth of July!
Stunning photographs can be hard, but you don't need a fancy uber expensive camera to get premium photographs (I know - I'm a photographer!) You don't even have to hire a professional photographer! All you need is: 1. A nice quality point-and-shoot camera with a macro feature; and 2. knowledge of light and how to manipulate it. (Also, you don't need an expensive program like Adobe Photoshop, either. I like to use a free program called Irfanview to play with my photographs - it's simple and easy.) Let's talk about light. Leonard da Vinci spent years studying light. He would drape fabric and draw what he saw and how the light played off of the fabric and where the shadows and folds occurred. Eventually, da Vinci's study of light led to a style of shading technique called chiaroscuro, which allowed da Vinci to paint a broader range of light than he actually saw. This, in turn, provided da Vinci and …