Friday, June 20, 2014

How to Build Relationships by Sending Greeting Cards - Part 2!

We have already established in  part 1 that one very simple and cost-effective way of enhancing relationships is to send greeting cards to people. Sending a card expresses a deeper level of caring than an email, an e-card or even a phone call.  Follow the steps below to create awesome lasting relationships and ultimately boost your sales.

Enhancing Your Business

Whether you are a mom running a home-based business, a high-priced attorney or CEO, sending greeting cards are a great way to build relationships. As any good business person knows, a good friendship, trust and relationship in business leads to better results!  If someone has a solid relationship with you, they are more willing to purchase from you.

This extends to everyone you know and have dealings with: your doctor, dentist, attorney, your librarian, neighborhood friends, business contacts and more.  Let them know that they are in your thoughts.  

Dale Carnegy, in his classic book “How to Win Friends and Influence People” gives a few solid pieces of advice that have stuck with me over the years.

1.  Give Honest and Sincere Appreciation.

2.  Become genuinely interested in other people and let them talk!

During your initial encounter with the person whom you are going to be sending the card to, make sure to give honest and sincere appreciation for who they are and what they have done for you. Don’t fake it, don’t ply them with a shit-eating grin. Just smile and let them know that you honestly and genuinely appreciate their work.

Ask them how they are and what’s been going on in their lives. People love to talk about themselves, their happiness, their aggravations and their lives in general, so let them talk. Your job - because it will come up when you follow up with sending them a card later on - is to LISTEN. Really, truly, honestly LISTEN. Remember as many details about this encounter as you can. Don’t rush your conversation, but as soon as you have excused yourself, jot down as many notes about the conversation as you can so that you can refer to these notes later. (It helps to keep a small notepad and pen either in your car or purse.)

The Follow Up

Later, I like to wait about three or four days, clear time in your schedule to sit down and write a handwritten note on the inside of the perfect greeting card chosen especially for your recipient. Refer to your notes about the conversation. Make sure to enclose a business card with every card you send.

Make this a habit with everyone in your life - definitely business contacts, but your day-to-day contacts as well - and send greeting cards to let them know you are thinking about them. They will be touched that you remembered details about their lives.

Show Them You Care

So next time you want to show someone how much you care, send a greeting card in the mail. It’s fast, easy and its always fun to get something in the mail. Moreover, sending cards helps to keep the dying art of handwritten correspondence alive in today’s modern, technology-driven world. Its an unexpected gesture, will help build lasting interpersonal relationships, enhance your sales and your business and bring you closer to your goals.

Now try it yourself!

Your handmade card mission for today: go to my etsy shop, order your favorite cards, (or message me for some custom orders) and I will send you some of the most beautiful, cute and fun cards you have ever seen! Chat up some of your acquaintances, making sure to take a special interest in what is happening in their life, and once your cards arrive in the mail, take the time to sit down and write a thoughtful message to your friend. Send out your cards! Make this a habit and watch your business grow!

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I’ll make sure you’re the first to know about local events, special sales, and fun new designs from Rachael’s Handmade Designs, your best location for fun, cute and beautiful handmade cards!

Saturday, June 14, 2014

The Single Best Message for Dad

My Dad loves to reminisce about the things that happened when I was little - things that didn't mean much at the time but have become treasured memories as we both have grown older in life.

One of our favorite memories is trips to the pond to feed the ducks. The pond was a short car ride from our house and whenever we had then ends of bread, Dad would corral my brother and I, pile us into the car with the bread, hop in himself and we’d be off!

I told you that to tell you this.

If you're a little stumped on what to write to Dad in your card this year, maybe consider a few things: what does your Dad mean to you? Do you have a favorite story of the two of you? Maybe he has a wicked sense of humor? Or possibly he is your husband or a new father - experiencing Father's Day for the very first time as Dad himself? You could tell him that you know he's going to be a great father, or that he's doing a fantastic job already.

For a lot of people its easier to share laughter rather than sappy sentiments, quotes or even poems. After all, a sense of humor - smiles and memories- are the things that bind us, other than of course, family ties.

And still others share things like faith, gratitude and compliments with Dad.  These are all some great ideas for expressing your thoughts to Dad. But, whatever you choose to share with Dad, make it personal.  Make it loving, but really try to express what he has meant to you in the past, and what he continues to mean to you in the present and the future.

Let him know that you're thinking of him - that he is in your thoughts, even if you are yards, cities, miles or continents apart. Family can be very far away, and yet, still very close because we hold them near in our hearts and thoughts. Expressions of these thoughts in written form can be cherished for years to come.

And yet, after it all, sometimes the best things to say are the most simple things: "Dad, thank you for being there. I love you with all my heart."  To be short and concise, it doesn't really matter what you write to Dad, as long as its from the heart. That's the good thing about handmade cards - you can take the time to sit down and really express yourself.

As always, be kind to the ones you love and show them what they mean to you.

And if you liked this post leave me a comment and let me know.  If you have any good stories, tips or ideas to share on this topic, let ‘em rip below!

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