Friday, June 20, 2014

How to Build Relationships by Sending Greeting Cards - Part 2!

We have already established in  part 1 that one very simple and cost-effective way of enhancing relationships is to send greeting cards to people. Sending a card expresses a deeper level of caring than an email, an e-card or even a phone call.  Follow the steps below to create awesome lasting relationships and ultimately boost your sales.

Enhancing Your Business

Whether you are a mom running a home-based business, a high-priced attorney or CEO, sending greeting cards are a great way to build relationships. As any good business person knows, a good friendship, trust and relationship in business leads to better results!  If someone has a solid relationship with you, they are more willing to purchase from you.


This extends to everyone you know and have dealings with: your doctor, dentist, attorney, your librarian, neighborhood friends, business contacts and more.  Let them know that they are in your thoughts.  



Dale Carnegy, in his classic book “How to Win Friends and Influence People” gives a few solid pieces of advice that have stuck with me over the years.



1.  Give Honest and Sincere Appreciation.

2.  Become genuinely interested in other people and let them talk!


During your initial encounter with the person whom you are going to be sending the card to, make sure to give honest and sincere appreciation for who they are and what they have done for you. Don’t fake it, don’t ply them with a shit-eating grin. Just smile and let them know that you honestly and genuinely appreciate their work.



Ask them how they are and what’s been going on in their lives. People love to talk about themselves, their happiness, their aggravations and their lives in general, so let them talk. Your job - because it will come up when you follow up with sending them a card later on - is to LISTEN. Really, truly, honestly LISTEN. Remember as many details about this encounter as you can. Don’t rush your conversation, but as soon as you have excused yourself, jot down as many notes about the conversation as you can so that you can refer to these notes later. (It helps to keep a small notepad and pen either in your car or purse.)


The Follow Up

Later, I like to wait about three or four days, clear time in your schedule to sit down and write a handwritten note on the inside of the perfect greeting card chosen especially for your recipient. Refer to your notes about the conversation. Make sure to enclose a business card with every card you send.


Make this a habit with everyone in your life - definitely business contacts, but your day-to-day contacts as well - and send greeting cards to let them know you are thinking about them. They will be touched that you remembered details about their lives.



Show Them You Care



So next time you want to show someone how much you care, send a greeting card in the mail. It’s fast, easy and its always fun to get something in the mail. Moreover, sending cards helps to keep the dying art of handwritten correspondence alive in today’s modern, technology-driven world. Its an unexpected gesture, will help build lasting interpersonal relationships, enhance your sales and your business and bring you closer to your goals.


Now try it yourself!

Your handmade card mission for today: go to my etsy shop, order your favorite cards, (or message me for some custom orders) and I will send you some of the most beautiful, cute and fun cards you have ever seen! Chat up some of your acquaintances, making sure to take a special interest in what is happening in their life, and once your cards arrive in the mail, take the time to sit down and write a thoughtful message to your friend. Send out your cards! Make this a habit and watch your business grow!

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