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Showing posts with the label bundling

New Gift Set!

Hi Everyone! Remember the "bundling" topic I posted a while ago? ( Gift Sets ) Well, I took my own advice! Check it my new gift set here . Later!

Business 101: Part 2 - Bundles and Sets (Marketing)

Hi All, Like many of you, my shop has been hurting lately. :(Summer is a hard time to weather for small business owners of some trades. It's important to understand that there are seasons for shopping - or at least, I keep telling myself this!  I have been doing research on how to compensate for the challenging summer months; indeed, how to turn it into something useful to further my shop and encourage growth.  I don't usually read the Etsy blog, but I'm kind of feeling blocked, so I decided to. I came across an article that helped me to understand more merchandising approaches. BUNDLES! We all agree that having varied price points in your shop helps to appeal to a wider range of buyers, right? In the retail culture, I was often taught that it's the number of transactions you have in a day, and the size of those transactions. The magic number was three! So, think about it. By offering a bundle, you not only offer the buyer the items that they were looking for...