My boyfriend has an affinity for horror films so when he recently showed me the movie The Babadook, I was interested because I too like a good scary story. I was happily surprised when the story focused on a mother and child and a bedtime story that is definitely NOT for children.
The Babadook is a 2014 Australian-Canadian film in which a woman and her child are tormented by an evil entity.
I recommend seeing this movie (even if you are not a fan of horror) for two reasons: the story, although portrayed as a horror film, is really a story of grief and how one copes and changes as a result of being touched by the death of a loved one. Also, this film has some great papercraft and paper engineering, as you can see from the above video. I hope you enjoyed this post because this is easily one of my favorite movies now. I hope you get to see this film!
Let me preface this post by saying that the FABG selling technique is not my original idea. When I was in commission sales I read a selling book that saved my life (and my paycheck) by Harry J. Friedman called "No Thanks, I'm Just Looking". While not the most well written book, Friedman does a great job of explaining how his years in the industry have helped him to form his professional retail sales techniques and turn shoppers into buyers. I recommend you pick this book up! It has saved my bacon many many times!!
So, What *is* FABG?
FABG stands for Feature, Advantage, Benefit, Grabber.
Any item can be FABG'ed.
Features - features are parts of the piece. Either a part of the piece or a characteristic of the piece. Often times this is the size, color, texture, materials used, etc.
Advantages - this is tied directly to the features of the item. An advantage is what the customer will gain from the feature. Friedman uses the phrase "which means" betwee…
Hi All! I wanted to share with you a fun and exciting new way to create a card. Let me first say that I did this tutorial with just a regular 80 lb. sheet of legal sized paper to make a mock-up first. You may want to do this, too, before you start to work with your favorite sheet of cardstock. So - let's get started!
You Will Need:
1. 8.5x14 piece of cardstock;
2. a ruler;
3. something to score with (I use scissors+my ruler) 4. craft knife + self-healing mat or protected surface.
5. pencil ~*~*~*~*~*~*~*~ To Do: 1. Cut down your 8.5x14 sheet of paper to 12x5.5. 2. Lengthwise, score at 2"; 4"; 8"; and 10".
3. Now, along the first score line, measure 2" down from the top of the card. Mark with a dot. Do the same on the 10" score line and, pressing LIGHTLY, connect the dots across lengthwise. This is where you will cut.
4. Now do the same, only measure 2" up from the bottom and do the same as you did before.