One of my earliest memories during my childhood was watching Bob Ross as a family with my parents and brother in the evenings on PBS. Bob's calm voice seemed to put me into a trance and with just a few simple strokes, Bob had created a beautiful pieces of work that now are highly valued and sought after by collectors around the world. Bob Ross is probably one of the most influential creators in myartists collective and I still find myself just as entranced and captivated by Bob's creations on the canvas today as I was when I was growing up. Its not hard to see why The Joy of Painting has had such an enduring impact on society. (It still plays on PBS and there are millions of videos on youtube!) Bob Ross is even widely considered the grandfather of ASMR! (Do you get the tingles? Find my favorite ASMR youtubers HERE and HERE.)
One thing I found out while writing this article was that Bob Ross was once compared to Fred Rogers, which in and of itself should be considered a great d…
My boyfriend has an affinity for horror films so when he recently showed me the movie The Babadook, I was interested because I too like a good scary story. I was happily surprised when the story focused on a mother and child and a bedtime story that is definitely NOT for children.
The Babadook is a 2014 Australian-Canadian film in which a woman and her child are tormented by an evil entity.
I recommend seeing this movie (even if you are not a fan of horror) for two reasons: the story, although portrayed as a horror film, is really a story of grief and how one copes and changes as a result of being touched by the death of a loved one. Also, this film has some great papercraft and paper engineering, as you can see from the above video. I hope you enjoyed this post because this is easily one of my favorite movies now. I hope you get to see this film!
Let me preface this post by saying that the FABG selling technique is not my original idea. When I was in commission sales I read a selling book that saved my life (and my paycheck) by Harry J. Friedman called "No Thanks, I'm Just Looking". While not the most well written book, Friedman does a great job of explaining how his years in the industry have helped him to form his professional retail sales techniques and turn shoppers into buyers. I recommend you pick this book up! It has saved my bacon many many times!!
So, What *is* FABG?
FABG stands for Feature, Advantage, Benefit, Grabber.
Any item can be FABG'ed.
Features - features are parts of the piece. Either a part of the piece or a characteristic of the piece. Often times this is the size, color, texture, materials used, etc.
Advantages - this is tied directly to the features of the item. An advantage is what the customer will gain from the feature. Friedman uses the phrase "which means" betwee…