Sale
If you're in Seattle today I'm having an event located at Magnolia's CoCoa & Cream Ice Cream Parlor, from 6-9pm. Please come by if you are able! The address is: 3210 1/2 W. McGraw Street, Seattle, WA 98199
See you there!
See you there!
How To Effectively Sell: Part III - FABG!
Hello All, Let me preface this post by saying that the FABG selling technique is not my original idea. When I was in commission sales I read a selling book that saved my life (and my paycheck) by Harry J. Friedman called "No Thanks, I'm Just Looking". While not the most well written book, Friedman does a great job of explaining how his years in the industry have helped him to form his professional retail sales techniques and turn shoppers into buyers. I recommend you pick this book up! It has saved my bacon many many times!! So, What *is* FABG? FABG stands for Feature, Advantage, Benefit, Grabber. Any item can be FABG'ed. Features - features are parts of the piece. Either a part of the piece or a characteristic of the piece. Often times this is the size, color, texture, materials used, etc. Advantages - this is tied directly to the features of the item. An advantage is what the customer will gain from the feature. Friedman uses the phrase "which means&q
Comments
Post a Comment
Thank you for taking the time for subscribing to this blog and leaving your lovely comments.