Tuesday, June 29, 2010

How to Effectively Sell: Part IV - Marketing for Specific Holidays

Hi All,
While it's always good to be tailored to the upcoming and current events with re: to your shop, there is some dispute in my mind about the effectiveness of marketing per holidays. What I mean to say is that if you spend your money buying tools and supplies, not to mention investing your time and effort, to buld a specific project centered around a specific holiday and u get it all finished, and then...it doesn't sell. What then?

From a manager's or buyer for a company's perspective, if you purchase items for your store and they don't sell, you're stuck with storing it for another year, then possibly discounting is as "last year's items" because you'll be wanting to create new items by the time the holiday rolls around again. So why should this be any different from our stores, as crafters? Yes, you want to be current with what's happening in the season, but I do not feel that it is imperative to be specific with creating your items that it may be "too seasonal" and may or may not sell.

What do you think?

1 comment:

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