My boyfriend has an affinity for horror films so when he recently showed me the movie The Babadook, I was interested because I too like a good scary story. I was happily surprised when the story focused on a mother and child and a bedtime story that is definitely NOT for children.
The Babadook is a 2014 Australian-Canadian film in which a woman and her child are tormented by an evil entity.
I recommend seeing this movie (even if you are not a fan of horror) for two reasons: the story, although portrayed as a horror film, is really a story of grief and how one copes and changes as a result of being touched by the death of a loved one. Also, this film has some great papercraft and paper engineering, as you can see from the above video. I hope you enjoyed this post because this is easily one of my favorite movies now. I hope you get to see this film!
Let me preface this post by saying that the FABG selling technique is not my original idea. When I was in commission sales I read a selling book that saved my life (and my paycheck) by Harry J. Friedman called "No Thanks, I'm Just Looking". While not the most well written book, Friedman does a great job of explaining how his years in the industry have helped him to form his professional retail sales techniques and turn shoppers into buyers. I recommend you pick this book up! It has saved my bacon many many times!!
So, What *is* FABG?
FABG stands for Feature, Advantage, Benefit, Grabber.
Any item can be FABG'ed.
Features - features are parts of the piece. Either a part of the piece or a characteristic of the piece. Often times this is the size, color, texture, materials used, etc.
Advantages - this is tied directly to the features of the item. An advantage is what the customer will gain from the feature. Friedman uses the phrase "which means" betwee…
With the popularity of smash books I thought I'd share this video in which the videographer explains the difference between smash booking, junk journaling and art journaling. I just have an art journal from when I was a teenager, personally butI haven't jumped on the smashbook train yet. Anyways, take a peek at this video. I thought it was done very well! I'd never even heard of junk journaling before!